Marketing Manager, Thought Leadership
Charleston, SC
Job Description
We’re looking for a creative, curious individual to launch Greystar’s thought leadership platform alongside the Senior Director of Global Public Affairs. At its most basic level, the opportunity is to continually learn about what Greystar is doing across its three core businesses and imagine, design, and build ways to share what you learn with our key/target audiences. All of this is in service of strengthening Greystar’s reputation and brand.
The ideal candidate will:
Specific Responsibilities Include
Education
Qualifications
About us
Greystar™ is the global leader in multifamily real estate, offering expertise in property management, investment management, and development and construction of rental housing. Established in 1993, Greystar™ is the largest property management operator in the world. Its dedicated team members and a commitment to hiring the very best multifamily professionals has resulted in record growth, making Greystar™ one of the most respected and trusted real estate companies. EOE.
We’re looking for a creative, curious individual to launch Greystar’s thought leadership platform alongside the Senior Director of Global Public Affairs. At its most basic level, the opportunity is to continually learn about what Greystar is doing across its three core businesses and imagine, design, and build ways to share what you learn with our key/target audiences. All of this is in service of strengthening Greystar’s reputation and brand.
The ideal candidate will:
- Be an effective writer and communicator
- Thrive in an environment where no two days will be the same as you cultivate ideas and opportunities in the organization
- Bring a creative mindset that is nimble enough to push the company forward while recognizing the importance of bringing key stakeholders along comfortably
- Play an important role in fostering relationships with leaders inside the organization to identify opportunities for the team
Specific Responsibilities Include
- Build high-quality written, graphic, and video content drawing form various internal teams across the company that promotes the Greystar brand
- Gathering ideas and opportunities and strategically selecting what to elevate based on the company’s goals, messaging, and other key factors
- Working with the in-house agency to bring ideas from concept to execution, including selection of outside agencies and vendors at times
- Partnering with the external communications team and the company’s PR agencies to amplify stories and actions around the world
- Tracking and maintaining a catalog of ideas, concepts, and opportunities, and maintaining a creative calendar
- Attending meetings/briefings across the company to be up-to-speed on everything Greystar and to build relationships with key stakeholders
- Developing, measuring, and tracking KPIs related to the effectiveness of the team’s efforts
Education
- 3+ years of relevant experience
- Working knowledge of digital marketing strategies (SEO, social media, email marketing, etc.)
- Experience creating content, marketing, video and/or podcast production with strong writing and editing skills
Qualifications
- Background in producing and distributing content across a variety of mediums and channels
- The ability to separate the relevant from the interesting in pursuit of advancing the Greystar brand
- Strong leadership skills and proven ability to collaborate with a variety of individuals and teams
- Ability to communicate complex topics to sophisticated audience in creative formats
- Familiarity with communications planning and best practices in content marketing
- Strong presentation and public speaking skills, and an ability to advocate for the team’s needs and goals
- Understanding of digital measurement of brand marketing
- A track record of getting things done by recognizing barriers and the ways around them
- A self-starter who is team-oriented, super-organized, and has a good sense of humor
About us
Greystar™ is the global leader in multifamily real estate, offering expertise in property management, investment management, and development and construction of rental housing. Established in 1993, Greystar™ is the largest property management operator in the world. Its dedicated team members and a commitment to hiring the very best multifamily professionals has resulted in record growth, making Greystar™ one of the most respected and trusted real estate companies. EOE.
Benefits provided
Health Insurance
401k Match
401k Retirement Plan
Dental Insurance
Short Term Disability
Long Term Disability
Personal Days
Internal Training Programs
Optical Insurance
Bonus Programs
Life Insurance
Paid Vacations
Intern Programs
© 1999 - 2024 Apartment Gear, Inc. | formerly PMJobs.com