Marketing Manager

Pinnacle is a national real estate provider that manages and invests in multifamily residential communities. As one of the nation’s largest third-party managers of multifamily housing, Pinnacle serves 32 states. Headquartered in Dallas, Pinnacle has offices in 16 cities across the nation.

Pinnacle provides its team members with an exceptional company culture. Every team member plays a vital role at Pinnacle, so we provide them with the training, support and tools needed for success. Pinnacle offers exceptional career paths, and joining our team can lead to an exciting and fast-paced career.

We are looking for true team-players who want to learn and advance in the industry. We offer a total compensation and benefits package to help with your needs today and build for your future tomorrow. Pinnacle values diversity and is committed to equal opportunity in employment. We offer a safe, healthy work environment for employees through a commitment to maintaining a drug-free workplace. At Pinnacle, success is about more than having a healthy bottom line, and we are committed to making Pinnacle an amazing and unique place to work for each member of our team.

About the job…..

SUMMARY:
The primary focus of the position is to provide strategic support and management of regional marketing, advertising and promotional activities.

ESSENTIAL FUNCTIONS:
•Support the Regional Marketing Director with the creation of marketing plans and strategies. This includes providing market research, advertising costs and demographic profiles, to name a few.

•Manage the development of creative marketing materials and collateral for on-site team members to use. This would include the coordination of: direct mailers outreach marketing (local merchants, preferred employer programs, resident referral programs, marketing to locators, home builders and companies providing corporate accommodations and the implementation of signage to generate traffic.

•Work with design teams, third-party vendors and on-site associates to create and write ads for print media, Internet sites and other advertisement medium available in a particular sub-market, to generate qualified traffic and reflect the community’s current themes, campaigns and promote the Pinnacle brand.

•Develop competitive messaging for property websites.

•Review and analyze traffic reports and analyze ROI to determine which marketing efforts are effective.

•Conduct audits on various media and technology performance areas.

•Acquire contract from national media vendors and stay abreast of their products.

•Support Regional Marketing Director in the education of regional team members use of new innovations and marketing partnerships.

•Analyze property demographics and make develop marketing campaigns to attract that demographic for student, senior, affordable, garden, urban and more.

•Support the Regional Marketing Director in maintaining marketing standard operating policies and procedures.

•Attend client meetings on behalf of Regional Marketing Director.

•Participate in interdisciplinary meetings on behalf of the Regional Marketing Director

•Support new property marketing transitions

•Work with Regional Marketing Director in ensuring that Pinnacle’s brand standards are maintained.

•Support Regional Marketing Director in updating the marketing tool box with new deliverable templates.

•Knowledge of the Yardi product suite is a plus.

•Other functions as assigned.