Leasing Manager

The Leasing Manager guides leasing and marketing activity for an assigned residential community, with a focus on occupancy, conversion, renewal performance, and a positive prospect and resident experience. In partnership with the Community Manager, this role organizes the leasing team’s daily work, monitors results, and adapts outreach and sales efforts to community goals and market conditions.

Key Responsibilities

Leasing Strategy & Results

• Translate occupancy and revenue targets into clear leasing priorities, follow-up practices, and team goals.
• Monitor prospect traffic, tours, applications, approvals, move-ins, renewals, and conversion rates; identify gaps and recommend corrective action.
• Ensure prospective residents receive timely, accurate information and a consistent experience from first contact through move-in.
• Review lease files and related records for completeness, accuracy, and adherence to established procedures.

Marketing & Market Awareness

• Support the annual marketing plan and budget in coordination with the Community Manager.
• Coordinate outreach, campaigns, digital content, and approved events intended to generate qualified traffic and strengthen awareness.
• Track competitor offerings, pricing, concessions, and local market activity; prepare regular market updates for leadership.
• Assess the effectiveness of marketing channels and recommend adjustments based on lead quality, traffic, and leasing outcomes.

Team Coordination & Coaching

• Organize daily leasing coverage, prospect assignments, follow-up, and reporting responsibilities.
• Coach team members on property knowledge, communication, tour delivery, ethical sales practices, and consistent follow-through.
• Support onboarding and ongoing development of leasing staff and reinforce current policies, procedures, and training.
• Share staffing or performance concerns with the Community Manager and contribute to a collaborative, service-focused workplace.

Resident Relations & Retention

• Help resolve prospect and resident questions with professionalism, escalating sensitive or complex matters appropriately.
• Coordinate renewal outreach and approved retention activities to encourage continued residency.
• Work with the broader site team to support smooth move-ins and clear communication about the leasing process.
• Maintain a welcoming, organized leasing environment and promote respectful interactions with all applicants and residents.

Administration & Operations

• Maintain accurate leasing dashboards, activity records, reports, and required documentation within established timelines.
• Coordinate with the Community Manager and operations team on unit availability, readiness, pricing, and move-in scheduling.
• Follow applicable Fair Housing requirements and company standards in all advertising, applicant interactions, and leasing decisions.
• Use property-management and marketing systems effectively while protecting confidential applicant and resident information.

Qualifications & Experience

• High school diploma or equivalent required; additional education or relevant residential leasing experience is preferred.
• Experience in leasing, sales, customer service, marketing, or residential property operations is preferred; prior team-lead experience is an advantage.
• Strong written and verbal communication, organization, follow-up, and customer-service skills.
• Ability to interpret leasing metrics, prioritize tasks, and work toward occupancy and conversion goals.
• Working knowledge of Fair Housing principles and the ability to use property-management software and standard office applications.

Physical & Work Requirements

• Role includes regular standing, walking, sitting, reaching, handling materials, and communicating in person or by phone.
• May occasionally require bending, kneeling, crouching, or lifting/moving items weighing up to 25 pounds.
• Reasonable accommodations may be made to enable qualified individuals to perform the essential functions of the role.

Role Scope

• This description outlines the role’s primary responsibilities and is not an exhaustive list. Duties may evolve with business needs, and additional related responsibilities may be assigned.