JOB SUMMARY
Travis Hyde Properties, a locally owned property management company serving the Ithaca community for over 49 years, is seeking a dynamic and organized Marketing & Leasing Coordinator. This hybrid role combines marketing responsibilities with leasing duties to support both brand visibility and occupancy goals across our residential and commercial properties. As a key member of our team, you’ll manage day-to-day marketing initiatives while also assisting prospective residents throughout the leasing process. This position is ideal for someone who thrives in a fast-paced environment, enjoys interacting with people, and has a passion for creativity, customer service, and real estate.
GENERAL ACCOUNTABILITIES
Marketing Responsibilities:
· Create and manage engaging content for social media platforms (Instagram, Facebook, etc.) including virtual tours and lifestyle content.
· Perform Matterport scans and basic video/photo editing to enhance property listings and campaigns.
· Assist with maintaining and updating the company website.
· Coordinate apartment staging and support branding efforts across properties.
· Analyze and report on marketing campaign effectiveness using analytics tools.
· Plan and support tenant and community events, open houses, and marketing initiatives.
· Collaborate with vendors and internal teams to execute marketing materials and campaigns.
· Other marketing tasks as assigned.
Leasing Responsibilities:
· Serve as the first point of contact for prospective residents via phone, email, and in-person.
· Conduct property tours and provide detailed leasing information to potential tenants.
· Assist applicants throughout the leasing process, including application intake and follow-up.
· Maintain current knowledge of property availability and rental rates.
· Help ensure all listings (online and offline) are up to date and accurately reflect available units.
· Coordinate lease signings and move-in procedures.
· Support resident relations and assist with retention efforts.
· Other leasing tasks as assigned.
SCHEDULE
· Full-time (40 hours per week)
· 8-hour shifts
· Available weeknights and weekends as needed.
BENEFITS
· 401(k)
· 401(k) matching
· Health Insurance
· Vision Insurance
· Dental Insurance
· Life Insurance
· Paid Time Off
· Sick Time
QUALIFICATIONS:
· High school diploma or equivalent, additional education or certification in marketing or related field is preferred.
· Proficiency in analytics to measure campaign effectiveness.
· Strong sales skills to promote products or services effectively.
· Knowledge of SEO strategies to improve online visibility.
· Copywriting skills for creating compelling marketing content.
· Proficiency with Adobe Premier, Canva, Photoshop and Square Space.
· Understanding of digital marketing principles and practices.
· Minimum of 2 years of work experience in marketing.
· Strong organizational and time-management skills with the ability to manage multiple tasks and prioritize effectively.
· Valid driver’s license and reliable transportation.
· Ability to work independently and as part of a team.
· Able to stand, walk and bend for extended periods.
· Work is performed indoors and outdoors in all types of weather.
· Close attention to detail
