We are expanding the Brand and Insights team to continue developing our brand portfolio and implement best practices in consumer research to support brand strategy. This position is responsible for supporting the application of Greystar’s brand strategy and consumer insights agenda across Greystar’s US business. The Brand and Insights Manager will work with Marketing and Creative teams to develop and launch brands, and provide project management and research support.

JOB DESCRIPTION

Brand Strategy and Development

• Partner with internal teams to support brand creation initiatives:

• Understand product and consumer value proposition, work with key business leaders to establish and continually refine

• Identify target audiences and build knowledge base on these consumers

• Develop briefs to guide creative design work

• Build brands to align with strategy and business need

• Collaborate with cross-functional teams to develop brand playbooks, and materials to communicate the brand strategy to internal stakeholders, investors, and consumers

• Work with Brand, Creative, and Marketing to coordinate efforts among internal teams to ensure timely development and delivery of materials to support asset-level marketing activities

• Coordinate oversight of brand, developing guidelines to ensure consistency  

Insights and Brand Health Tracking

• Partners with across internal teams and stakeholders to design consumer insights surveys, collect and share relevant consumer insights to inform various parts of the business

• Design and implement primary consumer research in partnership with external vendors

• Analyze and provide reporting of consumer research to inform brand development and other business needs

• Maintain brand health tracker on an annual cadence, deploying national survey and analyzing results to monitor trends and progress over time

Knowledge, Skills & Abilities

• Strong communication skills and ability to collaborate with and present to multiple levels of seniority, from junior to senior executives, and drive toward consensus and solutions

• Strong analytical skills with the ability to analyze, summarize, and present consumer survey data

• Ability to work independently in a cross-functional team environment

• Demonstrated proficiency in Word, Excel, and PowerPoint

• Experience with consumer survey design, sampling, and analysis preferred

• Ability to generate working hypotheses based on existing data and refine said hypotheses as new data emerges

• Working knowledge of Qualtrics survey platform – survey coding, deployment, and output analysis – preferred

• Prior experience in developing and launching new brands a plus

• Bachelor’s degree in Marketing, Business, or equivalent education, training, and experience from which comparable skills, abilities and knowledge was acquired.

Depending on the position offered, regular full-time and part-time team members may be eligible to participate in a bonus program in addition to their base salary.  Once eligible,  team members may participate in the 401k plan.  Regular, full-time team members are also offered a  range of medical, financial, and/or other benefits from which to choose.

Greystar will consider for employment qualified applicants with arrest and conviction records.