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Essex Property Trust, Inc.

Director, Digital Marketing

Irvine, CA

At Essex, we provide outstanding communities in which to live, work and invest. Our associates are offered competitive salaries, experience career growth, and receive comprehensive benefit packages such as medical, dental, vision, 401k employer match, excellence rewards, wellness programs and more. Essex is committed to engaging, enabling, and empowering associates to thrive. We invite you to experience this exciting employee journey with us!

POSITION SUMMARY
The Director, Digital Marketing, leads the team responsible for providing the strategy, creative and functional direction, testing, measurement and analytics of the portfolio-wide website, property specific websites, SEO/SEM, social media, internet listing services (ILS), email marketing, artificial intelligence, digital ad campaigns, and all other digital marketing initiatives.


RESPONSIBILITIES
Essential job functions include the following:
Lead, manage and coach the digital marketing team, projects and vendors
Serve as the digital marketing “expert”
Develop the digital marketing strategy, KPI’s and roadmap
Contribute to the achievement of Marketing & Communications Department strategy and objectives
Manage the Essex website: redesigns, updates, content creation, standards and best practices, UX/UI optimization, conversion optimization, user testing, A/B testing
Manage implementation and maintenance of SEO best practices
Work with agencies, colleagues and IT to design and execute SEM and digital advertising campaigns that drive qualified leads to our website
Initiate testing and research to optimize UX/UI, traffic and conversions on the Essex and community websites
Manage email marketing campaigns
Make business recommendations and data-driven decisions, while constantly evaluating new digital marketing opportunities/strategies/platforms
Shop competitors and conduct analysis to determine key points of difference for strategic planning and sales support
Maintain Essex’s brand standards
Partner with Communications team to build positive brand awareness and messaging
Manage budget and budget planning
Participate in all other marketing team activities and planning sessions
Work collaboratively with other Essex departments
Contribute to the development of all Marketing associates and the positive culture of the group as a whole
Other duties and special projects as assigned by supervisor

QUALIFICATIONS
Education: Bachelor’s Degree in Business, Marketing or Communications
Experience: 5 to 7+ years of Digital and General Marketing experience
Experience in Multi-Family Industry a Plus

SKILLS:
Exceptional management and leadership skills
Strong experience in web optimization, design, content, SEO, SEM
Experience with Google Analytics, Optimize, AdWords, Hubspot, Social Media channels
Expertise in Microsoft Office Suite: Word, Excel, PowerPoint
Knowledge of and interest in Marketing technologies
Outstanding presentation, written and verbal communications skills
Creative and thorough, a left and right brain thinker
Data driven, understands the importance of KPIs, measurement, tracking and reporting
Team player and collaborator, with a belief in the importance of transparency and sharing
Strong can-do attitude. Ability to pivot as needed
Takes ownership and initiative to drive projects through to completion
Professional demeanor, positive approach, sense of humor
Desire for growth and development
Interest in the multifamily housing industry

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