Specialist, Community Marketing

Job Description Summary
Essex offers a comprehensive benefits package that reflects how much we value our associates and their families:For regular full-time associates regularly scheduled to work at least thirty (30) hours per week:• Medical, Dental, Pre-tax flex plan, Basic life insurance, Supplemental life, Short- and long-term disability, Accidental death insurance plans.For part-time and full-time associates:• Employer-matching 401(k) plan that offers financial planning and independent brokerage services.• Wellness Program, 24-hour Employee Assistance, Service awards and Paid time-off.

 POSITION
Full-time exempt position located in our Irvine Corporate Office. Travel within the greater Los Angeles area is required.
 POSITION SUMMARY
The Community Marketing Specialist supports regional marketing programs and is responsible for their successful implementation and hindsight analysis.  They will focus on initiatives that drive traffic, leases, retention, and customer engagement at new developments, redevelopments, stabilized assets, and commercial space, and will be the main interface with the RPM’s and CM’s of the assigned region(s).

RESPONSIBILITIES
Essential job functions include the following:
Serve as regional community “expert”
Review weekly traffic, exposure, and occupancy reports to proactively identify where help is needed to for a community to achieve performance goals
Execute community and regional marketing tactics and campaigns
Ensure marketing tactics are optimized and incremental marketing support is added when needed
Support asset positioning, naming, and messaging
Identify and provide gap analysis for their assigned communities
Ensure lease-up targets are met on time and on budget
Shop competitors and conduct analysis to determine key points of difference and areas of opportunity
Tour communities and make recommendations to improve onsite branding and lead conversion
Oversee onsite use of marketing resources, including graphics, signage and collateral, and brand standards
Contribute to centralized reporting of community visits, observations and other relevant community information
Provide regional perspective to the larger cross-functional marketing team
Other duties and special projects as assigned by supervisor

QUALIFICATIONS
Education: Bachelor’s Degree in Business Administration, Marketing or Communications
Master’s Degree and Multi-Family Experience a plus
Experience: 3-5 years of relevant corporate experience

SKILLS:
Excellent verbal and written communication
Orientation and commitment to exceptional customer service
Strong attention to detail and follow-through
Outstanding organization and time management skills
Proven ability to manage multiple projects and work well under time and other constraints
Strong analytical and decision-making skills
Expertise in Microsoft Office Suite: Word, Excel, PowerPoint
Outstanding presentation, written and verbal communications skills
Team player and collaborator, with a belief in the importance of transparency and sharing
Strong can-do attitude. Ability to pivot as needed
Takes ownership and initiative to drive projects through to completion
Professional demeanor, positive approach, sense of humor
Desire for growth and development
Interest in the multifamily housing industry