Marketing Associate

AvalonBay Communities, Inc. is one of the nation's leading Real Estate Investment Trusts (REIT's), in the business of developing, redeveloping, acquiring and managing quality apartment communities in high barrier-to-entry markets of the United States. These markets are located in the Northeast, Mid-Atlantic, Pacific Northwest and Northern and Southern California regions of the country. We currently own and operate approximately 82,000 apartment homes in the US and employ approximately 3,000 associates.

We are currently searching for a Marketing Associate to join our Marketing team. This person will be based at our corporate headquarters office in Arlington, VA.

The Marketing Associate will be responsible for supporting the marketing efforts of all renovation and acquisition/disposition communities serving as primary liaison to the Redevelopment and Asset Management Team. Specifically, this position will partner with each project team to appropriately position the asset and communicate its unique value proposition across all customer touchpoints.

Specific responsibilities include the following:

• Identify the unique features of the newly renovated properties and create a plan to properly position it amongst competitors
• Create materials to properly represent and communicate new aspects of the renovated property, including sales collateral, material boards, and image displays for property office.
• Plan and oversee the execution of all property photoshoots, including traditional photoshoots but also virtual tours and virtual staging of vacant units.
• Assess tour path opportunities and provide recommendations for enhanced visibility, both temporary during renovation and permanent needs. Partner with third party vendors to produce and install new signage.
• Partner with Digital Team to evaluate advertising exposure and ensure property has the proper amount of visibility to meet traffic goals.
• Maintain content hygiene across all marketing channels to ensure the most current information and imagery is reflected on all customer touch points including property website and advertising channels (ie – updated features, images etc).
• Oversee transition of all acquisition and disposition properties on behalf of Marketing Department, onboarding all newly acquired properties and ramping down marketing support to properties being sold.
• Serve as team liaison to select third party vendors, including virtual tour and staging vendors.
• Provide support, as assigned to Marketing Managers for new communities and spearhead miscellaneous assignments as assigned by Director of Marketing.

The perfect candidate will be proactive, detailed-oriented, and deliver a high level of customer service. A Bachelor's degree in marketing, communications or business and 2-3 years in a marketing role is required. Additional preference will be given to anyone with experience as a leasing associate at AvalonBay or another multifamily housing company. Candidates must be proficient with MS Office and possess outstanding communication skills, both written and verbal, as this role will interact directly with both internal clients and third party vendors.

We know that our teams are the beating heart of our success and we’re committed to showing our appreciation.

We offer:

• Comprehensive benefits – health, dental & vision, 401(k) with company match, paid vacation and holidays, tuition reimbursement, an employee stock purchase plan and more!
• Growth based on achievement and promotion from within.
• Associate recognition (a company-wide recognition program that celebrates associate efforts and successes in contributing to the overall success of the organization – including destination awards, ‘AvalonBay’s Very Best’ recognition program and others!).
• A 20% discount on our incredible apartment homes.
• A culture built on purpose and our core values -A Commitment to Integrity,A Spirit of Caring, andA Focus on Continuous Improvement.

AvalonBay is proud to be an equal opportunity employer and is committed to an inclusive and diverse work environment free of discrimination and harassment.? We believe that in order to achieve our purpose of creating a better way to live, we must recruit, develop and retain associates with a wide range of backgrounds, experiences and perspectives and create an environment that encourages all voices to be heard, understood and appreciated. With this we know we can do great things.

AvalonBay will consider for employment qualified applicants with criminal histories in a manner consistent with requirements under the law.