Director, Strategic Enterprise Marketing

Job Description

The Global Public Affairs team at Greystar is a fast-paced energetic group focused on strengthening the Greystar brand and supporting various business groups within the organization. Working alongside our External Communications team, we drive communication and marketing efforts across all Greystar internal and external platforms including owned, paid and social channels.

We’re looking for a smart, entrepreneurial strategic marketing professional to help guide and expand Greystar’s marketing efforts. This role will be critical in expanding the firm’s strategic marketing efforts, leading strategy, execution, distribution and measurement. You’ll also play an important role overseeing the implementation the in-house Strategic Enterprise Marketing group which will oversee a dynamic marketing communications strategy focused on strengthening the Greystar brand globally.

· Lead the firm’s brand marketing efforts, setting marketing goals and managing the development of corresponding content and creative across our channels

· Work directly with senior leaders on defining thought leadership opportunities and producing subsequent articles, videos, podcasts and infographics

· Lead the development of smart and creative ways to bring our brand to life through stories and thought leadership, with an eye towards human language and good design

· Set the goals and expectations for the distribution of content with a focus on e-mail marketing, Twitter, Facebook, LinkedIn, Instagram and internal communications

· Manage the firm’s paid media budget to target and engage our core audiences across social, search and display

· Maintain a marketing calendar that tracks and prioritizes projects across our channels

· Manage complex multi-channel digital marketing campaigns to ensure production is completed on time and on budget

· Oversee select creative agency relations to supplement internal marketing capabilities

· Establish a replicable approach to measurement, distilling marketing analytics into actionable opportunities for improvement

· Help the firm expand its marketing efforts through new channels, strategies or content formats

Education

An advanced degree in marketing, advertising, communications or business is preferred.

Qualifications

· 8+ years creating content and leading marketing or media teams in commercial real estate or financial services

· Experience overseeing multi-channel media campaigns

· Experience creating content, marketing, video and/or podcast production with strong writing and editing skills

· Expertise in SEO strategy and implementation

· Strong leadership skills and proven success in building high-energy teams, creating and articulating clear strategy and direction, and fostering collaboration and synergy

· Passion for communicating nuanced financial topics in creative formats

· Understanding of digital measurement of brand marketing

· Demonstrated creative sensibilities with an attention to design and detail

· Self-starter, team-oriented, organized, motivated with a good sense of humor

About us
Greystar® is the global leader in multifamily real estate, offering expertise in property management, investment management, and development and construction of rental housing. Established in 1993, Greystar is the largest property management operator in the world. Its dedicated team members and a commitment to hiring the very best multifamily professionals has resulted in record growth, making Greystar one of the most respected and trusted real estate companies. EOE.