Digital Marketing Analyst

AvalonBay is proud to be named one of Glassdoor's Best Places to Work in 2019.

At AvalonBay, every day you can make a difference in someone's life. We take that purpose seriously and expect you will as well. From helping someone choose one of our communities as their home to providing great service throughout a resident's stay to supporting your fellow associates, your positive, professional, and consistent personal interactions make AvalonBay a great place to work. Our purpose and our core values - A Commitment to Integrity, A Spirit of Caring, and a Focus on Continuous Improvement - set us apart.

AvalonBay Communities, Inc. is one of the nation’s leading Real Estate Investment Trusts (REITs), in the business of acquiring, selling, constructing, developing, redeveloping and managing high-quality apartment communities in leading metropolitan areas primarily in New England, the New York/New Jersey Metro area, the Mid-Atlantic, the Pacific Northwest, and the Northern and Southern California regions of the United States. We currently own and operate approximately 82,000 apartment homes in the US and employ approximately 3,000 associates. We are currently searching for a Digital Marketing Analyst to be based at our Arlington, VA Corporate Headquarters.

The Digital Marketing Analyst will work with internal resources and vendor partners as needed to set the optimal marketing mix and spend for our portfolio of communities. This individual will be instrumental in helping to achieve growth objectives by monitoring performance, performing specific marketing channel and cross-channel marketing mix analyses, designing and analyzing tests, and making optimization recommendations that drive increased efficiency and effectiveness of our online advertising.

Specific responsibilities will include but are not limited to:

• Track, report, and analyze marketing channel performance
• Execute tests across digital channels; collect and analyze data, identify trends and insights in order to achieve maximum ROI
• Drive regular marketing mix/spend decisions
• Create custom analytics tagging for our websites and work with internal teams and vendors to ensure they are implemented correctly
• Monitor email channel uptime and performance
• Help audit our communities’ presence across all digital media and execute updates

Our ideal candidate ishighly curious and passionate about achieving results through actionable, data-driven insights. He/she has excellent project management skills, including the ability to manage details through to completion and ensure project deadlines are met. He/she must possess excellent problem solving skills and the ability to derive and present insights from data.

Education:

• BS/MS degree in a quantitative, test-driven field (engineering, mathematics, business)

Experience:

• 2-4 years of experience
• Management of oneor more online marketing channels (PPC, SEO, Display, Email, Affiliates) or deep understanding of these marketing channels
• Experience with website analytics tools (Google Analytics, Google Tag Manager, Adobe SiteCatalyst, etc.)
• Strong familiarity with optimization and targeting tools, such as Adobe Target, Optimizely, Visual Website Optimizer, and others
• Experience with SEO analytics tools (e.g. Linkdex, Searchmetrics, Conductor, MOZ, Brightedge, Screaming Frog) a plus

• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) a plus

• Experience with A/B and multivariate testing

• Experience with statistical analysis platforms (e.g. SPSS, R, SAS) a plus

Skills:

• Deep digital marketing analytics skills
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Excellent written, interpersonal, communication skills
• Advanced Excel skills
• Advanced skills with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Ability to define A/B/n and multivariate test scenarios and success metrics
• Solid understanding of key statistical concepts

AvalonBay is proud to be an equal opportunity employer and is committed to an inclusive and diverse work environment free of discrimination and harassment.? We believe that in order to achieve our purpose of creating a better way to live, we must recruit, develop and retain associates with a wide range of backgrounds, experiences and perspectives and create an environment that encourages all voices to be heard, understood and appreciated. With this we know we can do great things.

AvalonBay will consider for employment qualified applicants with criminal histories in a manner consistent with requirements under the law.