Marketing Operations Director

Pinnacle is a national real estate provider that manages and invests in multifamily residential communities. As one of the nation’s largest third-party managers of multifamily housing, Pinnacle serves 32 states. Headquartered in Dallas, Pinnacle has offices in 16 cities across the nation.

Pinnacle provides its team members with an exceptional company culture. Every team member plays a vital role at Pinnacle, so we provide them with the training, support and tools needed for success. Pinnacle offers exceptional career paths, and joining our team can lead to an exciting and fast-paced career. We are looking for true team-players who want to learn and advance in the industry.

We offer a total compensation and benefits package to help with your needs today and build for your future tomorrow. Pinnacle values diversity and is committed to equal opportunity in employment. We offer a safe, healthy work environment for employees through a commitment to maintaining a drug-free workplace. At Pinnacle, success is about more than having a healthy bottom line, and we are committed to making Pinnacle an amazing and unique place to work for each member of our team.

Position Summary

The Director, Marketing Operations leads the daily national marketing operations for the field marketing group. S/he oversees the regional marketing team members and drives strong marketing strategies that enable the alignment of external (client) and internal customer objectives and goals. Additionally, the Director, Marketing Operations ensures the execution and positioning of Pinnacle’s national marketing platform.

Essential Functions/Responsibilities

• Leads and supervises regional marketing teams.
• Sets operational strategy and goals, in conjunction with the Senior Director, National Property Marketing’s national platform initiatives.
• Manage and oversee the department’s menu of services. Regularly evaluates and measures service performance, in maintaining relevant and engaging resources that support competitive marketing strategies.
• Ensures client centric engagement throughout operations touchpoints.
• Analyze opportunities for prospect acquisition and ensure that relevant business model and resources are in place.
• Create on-going blueprint for managing multi-channel attribution, in keeping pace with consumer behavior and digital channel evolution.
• Regularly maintains current insights on consumer trends through persona, market segmentation, generational and other consumer centric data points.
• Monitor market for new practices that will improve and optimize the department’s performance.
• Develop and manage templated library of branded marketing operational resources such as marketing plans, marketing budgets etc. to be used in daily marketing operations nationally.
• Engage collaborative relationships with inter-departmental disciplinary groups that support enhanced efficiencies and next generation practices.
• Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed; provide information and commentary to support recommendations, options, solutions and courses of actions.
• Undertake continuous analysis of competitive environment and consumer trends